Content designer

and strategist

For enterprise products, eCommerce platforms, and consumer apps

I create content that drives engagement, guides task completion, and increases revenue.

  • Clarified order tracking to help customers understand their order status and reduce annual support costs by $1M. Read more

  • Wrote all UI copy for a new eCommerce store theme adopted by 220K+ merchants, becoming Shopify’s second most popular theme. Read more

  • Grew customer rewards program by 7M with user-focused content design. Read more.

Content design

I’ve been a senior IC content designer for 7 years at Verizon, Shopify, and Okta. Whether designing for consumers or IT and security professionals, I create clarity and provide the right content at the right time.

Working closely with product designers, engineers, product managers, and researchers, I write and revise content to make complex features and products simple to adopt and use.

I’ve created

  • Onboarding guidance

  • Names and labels

  • Taxonomies and glossaries

  • Microcopy, including instructions, labels, and error messages

  • Information architecture, including navigation and content hierarchy

  • Accessibility and localization guidance

  • Content quality and heuristics guidelines

  • Concepts for user testing

  • Content design education and guidelines

Featured case studies

Supporting prospects with a transparent free trial experience

Increasing customer engagement 40% by redesigning rewards

I teach designers, product managers, and engineers how to improve content using design system guidelines, education, and tools.

By creating content for comprehensive design systems at Okta and Verizon to drive consistency and content best practices.

By implementing Acrolinx content tooling and training designers to increase content quality and consistency without 1:1 content design support.

Image Supernova

By developing workshops, presentations, and video series to scale content design and strategy skills across design teams.

Content strategy

Before I dedicated myself to product content as a content designer, I was a content strategist and manager.

Working with cross-functional teams at digital agencies and brands, including Possible (now VML), CME Group, and Ogilvy, I specialized in large-scale site redesigns focused on meeting user needs.

I’ve created

  • Content audits and inventories

  • Content strategies to achieve business and user goals

  • Governance and workflow plans

  • Style guides and voice and tone guides

  • Content models

  • Gap analyses

  • Content matrices

  • Content accessibility guidelines

  • SEO guidelines and models

  • Editorial calendars

Featured case studies

Transforming Con Edison’s digital presence to help customers

Defining AAA-level accessibility requirements for a new eCommerce site